The hastagged implication being that Drake was performing at TIDAL’s 10/20 concert, alongside Hov, Nicki Minaj & Beyonce.

This is what the message looks like now:

.@Beyonce @S_C_ @NICKIMINAJ @indochinetwitt & more are coming to you live in 2 days. Watch the stream on #TIDALX1020

— TIDAL (@TIDALHiFi) October 18, 2015

So what happened? Is there a behind-the-scenes tug-of-war going on for the 6 God?

And does it even matter? TIDAL and Apple’s streaming service have both been taking their lumps. The kids seem to still prefer Spotify, even though it doesn’t have any Drake-like endorsers.