“Fortnite” is one of the biggest crazes right now in the gaming world with everyone from kids to grown men dedicating themselves to the game. One part of the game that’s been interesting to watch is the adaptation of popular dance crazes into their “emotes.” We’ve seen Blocboy JB’s “Shoot” dance and 2Milly’s “Milly Rock” recreated into these emotes. However, Chance The Rapper feels like “Fortnite” is monetizing off of popular rap dances without cutting the check to their respective creators.
Chance The Rapper hit Twitter to call out “Fortnite” today for monetizing off of popular hip hop dances without giving the artists any percentage of it. In a series of tweets, Chance The Rapper urged the game to use the song’s that these dances were spawned from in order for artists to get paid.
“Fortnite should put the actual rap songs behind the dances that make so much money as Emotes.” He wrote, “Black creatives created and popularized these dances but never monetized them. Imagine the money people are spending on these Emotes being shared with the artists that made them.”
He added, “I also would just rather watch them dance to a real song lol.”
As an independent artist, Chance The Rapper understands the difficulty to be able to pursue a career in the arts without have a major label backing the movement. It seems like his Twitter rant isn’t a shot at “Fortnite” in particular but more directed towards properly compensating the hard work artists put into their craft.