Deezer Taps Triton-Powered Programmatic Ads to Boost Free Tier Revenues

Deezer has partnered with Triton Digital to monetize its free ad-supported tier with programmatic audio promoting.

Triton is likely one of the greatest suppliers of audio promoting within the business.  Deezer says the brand new partnership will enhance promoting effectivity and produce extra worth to numerous manufacturers by way of its non-paying prospects.

Audio patrons can now set up real-time offers from Deezer’s audio stock. The firm is releasing its audio cell stock throughout 20 international locations utilizing Triton’s gross sales expertise.