Madonna’s upcoming Madame X tour is struggling to sell tickets — at least according to a report in the NY Post.
But Madonna’s promoter, Arthur Fogel of Live Nation, says reports of sluggish sales are “absolute lies.”
Madonna has previously sold out shows in Madison Square Garden and Yankee Stadium, so what gives? Maybe fans have moved on — gotten older, lost interest, the list goes on. But Madonna’s promoter went on the attack in an interview with Pollstar, saying the sluggish sales headline is totally false.
We looked at the Ticketmaster live seat map referenced in the Post’s original piece. There are still hundreds of seats available for most of Madonna’s upcoming shows, which take place in 2,000-3,000 seat halls.
Here’s a look at the seat map for Sunday, November 24th at The Wiltern in Los Angeles, CA. The Wiltern theatre’s official capacity is 1,850.
Plenty of seats are sold, but each of the colored dots is an available seat at the time of writing. A cursory glance through the rest of the live seat map reveals hundreds of available seats in cities across the United States.
So how did Madonna go from selling out Yankee Stadium in 20 minutes to this? Well, the Material Girl’s ticket sales performance may not be as sluggish as these seat charts hint.
Live Nation says the increased number of seats available is because of the increased number of shows.
“We added 10 shows in New York alone to accommodate Madonna’s vast fanbase. With the first round of tickets completely fulfilled and delivered to verified registered fans, Live Nation released a limited amount of additional tickets yesterday (Monday).”
Fogel says Ticketmaster’s Verified Fan platform made tickets available to fans before putting them on sale this past Monday. The platform is designed to reduce scalping, so fans have more opportunities to get the tickets they want.
All 17 New York shows at the BAM Howard Gilman Opera House still have at least 150 seats available, including opening night. Madonna’s Madame X album dropped today and could help bolster sales momentum. Though none of the five songs released before the album dropped debuted on the Billboard Hot 100.
Maybe there’s a problem here?