Austin-based music promoter software program firm Prism has secured a brand new spherical of funding from angel buyers.

More than $2.2 million was raised from numerous completely different buyers, together with Mario Fighali of Sparefoot, Bill Babel of Capital Factory, Kip McClanahan of Pershing, and Jay Jensen of Clasen Quality Coatings.  The firm shared the spherical with Digital Music News this week.

Prism expects to make use of the brand new spherical of seed funding to increase its analysis and growth efforts.  Prism’s gross sales and advertising efforts will even be elevated to assist solidify its place within the trade.

So what drawback is Prism attempting to repair, precisely?

Prism CEO Matt Ford says Prism is the perfect resolution for dwell music as a result of it’s the one “end-to-end resolution for dwell music organizers.”

Prim was based by Ford, Stephen Sternschein, and Adrian Tavares.  Prism arose immediately from Sternschein’s tenure as a venue proprietor and promoter and his expertise with the trade’s bevy of half-baked, partial ‘options’.

“Having knowledge in a dozen completely different locations created an accounting nightmare, making it tough and time-consuming to generate actionable insights. The inefficiency in speaking particulars price me money and time. This is why we constructed a Prism.”

Prism presents calendar administration, one-click integrations with ticketing platforms, supply technology, budgeting, forecasting, income monitoring, settlement, process administration techniques, and monetary reporting in a single package deal.

Venue managers, promoters and expertise consumers can leverage an answer that brings all of those below a single umbrella to automate reserving for higher effectivity.

Prism’s software program has been adopted by over 100 promoters and 500 venues internationally.

Some distinguished adopters embody Brooklyn Bowl (NY), Ad Hoc (NY), PopGun Presents (NY), MOKB Presents (IL), Noise Pop (SF), McMenamin’s (OR), and Laramir Lounge (CO).

Hometown adopters of Prism embody The Paramount Theatre, Antone’s Come and Take It Productions, Empire Control Room and Garage, Vulcan Gas Company, and a number of other others.